Although rationing existed for much of the Second World War and
several years afterwards, during the First World War the
Government left Local Committees to try to encourage people to
be economical. It was only near the end of the war that
rationing was introduced nationally, for example, sugar from 31
December 1917 to 29 November 1920, butter from 14 July 1918 to
30 May 1920, margarine 14 July 1918 to 16 February 1919, jam
from 2 November 1918 to 15 April 1919, and uncooked meat from
butchers from 7 April 1918 to 15 December 1919. Thanks to Miss
Maud Ashmore, we now have a copy of a leaflet published by
Tickhill’s Local Food Control Committee listing economy measures
and dated 1 November 1917. Here are its recommendations.
NEED FOR ECONOMY
There is a world shortage of
Foodstuffs owing to difficulties of transport, shortage of
labour, sinking of merchant ships, etc. It is the duty of every
loyal Briton to make the available supplies go as far as
possible. Failure to perform this duty will certainly result in
compulsory rationing – with all its inconvenience and
YOU CAN ECONOMISE
Limit your purchases to your immediate requirements.
Buy Foods most likely to maintain health and
Make full use of what you grow in your gardens.
Avoid all waste by saving and
using up all fats, burning up all cinders, making use of
all scraps of soap, cooking
potatoes in their skins., etc., etc.
Get used to doing without
Some things, such as tea, have
to come a long sea voyage to Britain. Let us
try and use less of such
things. Drink tea at one meal only, and have cocoa or coffee at
the other meals.
Bacon is very scarce and very
Won’t corn beef do you for a
Honey or golden syrup will help
the bread down quite as well as butter.
Bones are cheap and make
Vegetable pies will satisfy you
almost as well as meat pies, and cost less than half.
Fish is excellent food when you
can get it.
Wooden clogs are far better
than bad boots for children. They are also cheaper and
If you can save any money lend
it to your country through the War Savings
Association. It will help the
war, and will buy more comforts in a few years
than you can possibly purchase
YOU CAN HELP THE TRADESMAN
From today make it a rule to
buy your sugar from the tradesman who has your sugar
This will ensure a more equal
distribution of sugar.
Try and make all your purchases
at one time.
Take your goods home with you
if possible, and don’t insist on them all being
wrapped in paper. Paper is very